Why Designers should know about their clients’ pain points

Clients pain points

In case you have wondered why your product or service doesn’t generate the results you envisioned, this video is for you!

Learn how the value proposition canvas helped three of my clients to create better design solutions. Together, we elaborated their clients’ pain points and how their product or services relieves them. By taking the perspective of your clients you validate your assumptions and create a design solution that is relevant. Watch the video below:

Claudia Mayer is the founder of Coaching by Claudia, where she works with creative companies to become commercially successful. To achieve this, she developed a visual 6-step Business Design Game (see below) to bring more joy and simplicity into marketing and sales.

This blog was published before on LinkedIn.