Based on my recent lecture at the Rome Business School Master of Fashion Management I’m sharing key insights about branding in the creative, design, fashion and luxury industry. There are commonalities between the design / creative industry as well as the fashion industry. Both of them are highly visible, the emotional aspect is very important Read More …
Tag: tips
3 tips on how to activate students in an online lecture
Imagine you have three hours, one computer screen and 15 international students connecting from various locations. Your goal is to engage them with the content and apply their new knowledge. Read below about 3 tips that worked well. For the past two years I am a guest lecturer at Rome Business School Master of Fashion Read More …
How have you progressed since starting your creative business?
Is this you? You are scattered in your approach to achieving your ultimate goal. You have never liked talking to someone whom you don’t know about your vision and ideas. You are not alone. Beginning of 2018, watercolour maker and artist Dr. Jyotsna Pippal from Lost in Colours felt the same. She is inspired by the love Read More …
Afraid of sales or acquisition?
Change your mind & enjoy matchmaking with your ideal clients. Visually explained for designers creatives and creative entrepreneurs. Visual overview, explained in the video: This blog was published before on LinkedIn.
Why Designers should know about their clients’ pain points
In case you have wondered why your product or service doesn’t generate the results you envisioned, this video is for you! Learn how the value proposition canvas helped three of my clients to create better design solutions. Together, we elaborated their clients’ pain points and how their product or services relieves them. By taking the Read More …