Share your brand story by creating a face chart in 15 minutes

In the Awwwards Conference 2019 in San Francisco, The Futur Founder Chris Do talks about marketing and business strategies for designers and creators for building brands people love and keys to making good content. He refers to the face chart which he sourced from Hasan Minhaj's Netflix show Patriot Act (minute 16:58 to 19:10 of Chris Do's talk).

I believe this is a fun way to share who you are! Here are three examples that showcase how fast you understand a brand story and connect with the person. Further below you find an easy 3-steps guideline to create your own face chart within 15 minutes!

Face chart Claudia Mayer, using the template and drawing by hand

Face chart Chris Do, screenshot from Awwwards conference talk, San Francisco, 2019.

Face chart Hasan Minhaj, screenshot from Awwwards conference talk, San Francisco, 2019.

How to create your own face chart:

STEP 1: Brainstorm (without judging) and write down keywords as answers to the following 5 elements of your face chart. Take 1 minute per element:

- Passion: Which activities get you into a flow status? What are your personal interests? Which topics excites you? Which tasks give you energy? (e.g. sketching, baking, repairing, writing, etc.)

- Physical attributes: How would people describe you? What is typically about your person? How do you look like? (e.g. tall and skinny, soft hands, large feet, smiling face, etc.)

- History: What is your origin and background? What were peak moments in your life? How did you grow up? Who or what influenced you? (e.g. shy and quiet, Nordic minimalism, vibrant city girl, etc.)

- Skills: What are you good at? What are your talents? Which activities are easy for you and others ask you for help? Which tasks do you master? (e.g. structuring with XLS, telling stories, coding apps, etc.)

- Quirky: What makes you unique? How would your best friend describe you? What is special or different about you? (e.g. wearing orange all day, talking really fast, crazy about aubergines, etc.)

STEP 2: Pick 3-8 key items and share percentages amongst them. Take 2 minutes.

STEP 3: Save (and print) below profile image and digitally (or by hand) draw a pie chart into the profile, name it and and colour it. Take 8 minutes.

Finally, share your face chart on social media using the hashtag #facechartbrandstory

Below profile image is sourced from and was created by frederick allen, US. The profile icon is licensed by Creative Commons.
Pro challenge: be creative and draw your personal side face profile.

face chart
face chart - template