Meet Claudia Mayer

Supporting creative leaders in their business and professional growth as coach & trainer, speaker and lecturer

Creative business coach

Claudia Mayer is passionate about creativity and business. She loves to coach Creatives and Designers to develop professionally and personally. Her unique approach blends creative tools (e.g. mind mapping, design thinking, visualisation) with essential marketing and sales knowledge (e.g. business model canvas, value proposition, priority management).


Creative Business Coach - Claudia Mayer

Business Design Game

Concluding common pitfalls and challenges of Designers and Creatives, Claudia created a simple yet comprehensive roadmap. Position your creative business and increase your profitability by walking through theses steps together with Claudia. Her customisable Business Design Game starts with a holistic professional life vision, followed by a clarification of the market position. By involving the client needs we define your sweet spot and create a corresponding target client profile. After developing a growth strategy and client funnel we build an action plan and track the process.


Business Design Game - Claudia Mayer

International experience

Claudia is trilingual (English, German, Dutch) and works internationally, offering virtual and face-to-face coaching. Claudia grew up in Austria, studied for a year in Spain and has worked 8 years in Austria, the Netherlands, India, UAE, China and Singapore. She is well attuned with the corporate and entrepreneurial world. Her rich work experience allows her to blend professional coaching with consultancy in strategic business development, B2B marketing, sales and client relationships. She is a professional Co-Active Coach trained by CTI, probably the most recognised coach training programme around the world.


International Experience - Claudia Mayer

Passion for creativity

After graduating with a degree in Business Administration, Claudia worked for in Marketing and Business Development for an international premium lighting brand. After six years, Claudia joined international architectural firm UNStudio as strategic business developer in Amsterdam. In 2015, she steered her career in a new direction and launched Coaching by Claudia. She was immediately drawn to the idea of using creative tools and visual exercises to stimulate new ideas for business opportunities. Claudia is a creative thinker and follows international trends in the creative and design industry.


Passion for creativity - Claudia Mayer