Meet Claudia Mayer

Creative business expertise

Since 2015, Claudia coaches Designers by blending creative methods (e.g. design thinking, visualisation) with essential marketing and sales knowledge (e.g. business model, pitching, CRM, project management, priority management). Since 2018, she lectures at the International Creative Business bachelor program at Inholland University of Applied Sciences and guides students in design-based research. Visit her Linkedin profile!


Creative Business Coach - Claudia Mayer

Creative Business coaching process

Concluding common pitfalls and challenges of Designers, Claudia created a simple yet comprehensive roadmap. Increase your profitability by walking through theses steps together with Claudia. Her process starts with a professional profile analysis, followed by a clarification of the market market. By involving the client needs we define your value proposition and create a corresponding marketing and sales strategy. The client funnel we build will be implemented and tracked for evaluation and revision.


Business Design Game - Claudia Mayer

International experience

Claudia is trilingual (English, German, Dutch) and works internationally, offering virtual and face-to-face coaching. Claudia grew up in Austria, studied for a year in Spain and has worked 8 years in Austria, the Netherlands, India, UAE, China and Singapore. She is well attuned with the corporate and entrepreneurial world. Her rich work experience in the field of architecture and lighting design allows her to blend professional coaching with creative industry consultancy. She is a professional Co-Active Coach trained by CTI, a recognised international coach training programme.


International Experience - Claudia Mayer

Passion for creativity

After graduating with a Master's degree in Business Administration, Claudia worked in Marketing and Business Development for an international premium lighting brand. After six years, Claudia joined international architectural firm UNStudio as strategic business developer in Amsterdam. In 2015, she steered her career in a new direction and launched Coaching by Claudia. She was immediately drawn to the idea of using creative tools and visual exercises to stimulate new ideas for business opportunities. Claudia is a creative thinker and follows international trends in the creative and design industry.


Passion for creativity - Claudia Mayer