Gain insights on positioning, marketing and sales

Win clients for your creative or design business

Attract ideal clients on social media   Do you want to find new clients for your creative business on social media such as Instagram or Linkedin? 📈 ArchiCGI, a leading global professional 3D architecture rendering firm, has recently interviewed me about marketing & sales online strategies for architects and designers. Learn how social selling and practical Linkedin Read More ...

Creating Business Value Through Design

4 insights every designer should know to successfully operate through value and nourish a long-term relationship with the client.  In a recent Clubhouse conversation, creative strategist Chris Locke and I collected our ideas and observations on the value of design in business. In this post, you’ll find four insights for your design or creative business Read More ...

The value of design and how to price with confidence

As designer you can be unhappy about your income. Claudia Mayer shares her recommendations to get from from worry pricing to smile pricing.

How to engage with a dream client

Often Claudia Mayer gets asked how to start building professional relationships with ideal design clients. Accoring to Claudia, design is not about you. In this blog she shares her advice based on a designer she recently helped out with building a professional network.

Time-saving tools for busy Designers

As a designer you solve problems and therefore they pay you. Learn how to create relevant content for social media and how to engage with your ideal clients! Includes two practical advice you can implement today.

RevThinking Podcast with Claudia Mayer – The Creative Thinker

Creatives don’t like sales. What if we rephrase it into matchmaking? In this episode of the RevThinking Podcast, Joel Pilger sits down with we to explore the disconnect between creativity and business.

How to be visible & relevant as designer on LinkedIn?

As a designer you solve problems and therefore they pay you. Learn how to create relevant content for social media and how to engage with your ideal clients! Includes two practical advice you can implement today.

Branding tips for creative and design companies

Based on my recent lecture at the Rome Business School Master of Fashion Management I’m sharing key insights about branding in the creative, design, fashion and luxury industry. There are commonalities between the design / creative industry as well as the fashion industry. Both of them are highly visible, the emotional aspect is very important Read More ...

3 tips on how to activate students in an online lecture

Imagine you have three hours, one computer screen and 15 international students connecting from various locations. Your goal is to engage them with the content and apply their new knowledge. Read below about 3 tips that worked well. For the past two years I am a guest lecturer at Rome Business School Master of Fashion Read More ...

How have you progressed since starting your creative business?

Is this you? You are scattered in your approach to achieving your ultimate goal. You have never liked talking to someone whom you don’t know about your vision and ideas. You are not alone. Beginning of 2018, watercolour maker and artist Dr. Jyotsna Pippal from Lost in Colours felt the same. She is inspired by the love Read More ...