Position, market and sell your design

With the mindset of a designer and the focus of an entrepreneur, Claudia Mayer bridges the gap between creative talent and business success. As a specialized business coach for designers, Claudia helps clients take strategic action to achieve business growth and sustainable success. Through sparring and visual exercises, we clarify your creative business strategy and tackle practical challenges.

Serving the creative industry

Creative industry focus

Medior and senior designers have high ambitions, work in complex environments, and seek to improve their performance, for instance a higher profit margin, efficient teamwork, bigger budgets, better clients or creative freedom.


Visual, design thinking approach

Claudia brings a fresh perspective with practical insights and sharp ideas to creative and design companies. Her approach is highly interactive and collaborative: co-creating strategy, refining processes, solving operational challenges.

Scope of Service

Value creation through design

▪ Position your brand wisely based on your strengths, skills and talent
▪ Market your design in relevant channels and expand your network
▪ Serve your clients by focusing on the value you provide and build relations

Apply for an intake call with Claudia:

Fill in form

Client references

Sonia Vivo
Brand & Motion Designer
London, UK

Brand Communications
Amsterdam, Netherlands

Studio Chavelli
Design and Lettering Art
New York City, USA

Rome Business School
Fashion Managem. Master
Rome, Italy

Van Vlier Media
Media Production
Rijswijk, Netherlands

Katherine Simpson
Design Agency
London, UK

Iwan Kempe
Illustrator, graphic designer
Amsterdam, Netherlands


Marc Sapetti
Industrial Design Studio
Zug, Switzerland

Katia Plewnia
Leather goods
Utrecht, Netherlands

Monique Rosalina
Communication & Design
Curaçao, Caribbean

Win new clients and bigger budgets

Claudia Mayer analyzes and strengthens your brand positioning, and makes sure you communicate a convincing message on relevant channels to your target audience. She helps you focus on the value you create for clients by helping them achieve their business goals. Claudia provides a fresh perspective and consults based on her rich expertise collected since 2015.


Need support in your professional development?

Business Coaching is an individually customized process to maximize your unique strengths, provide new strategies for achieving your desired results and help you transform unproductive behaviour. Claudia guides you trough an efficient marketing and sales process that leads to focus and results. This is achieved within a framework that typically follows the steps below:

creative business coaching - process

creative business coaching

Needs & Goals

Which results would you like to achieve? Which priorities or challenges need attention? Typical needs or goals include branding, client strategy and focus.


In order to evaluate if Claudia is the ideal business coach for you please fill out her short qualification form to share your specific goals, expectations, budget and time resources.

creative business coaching

Intake Meeting

After a positive qualification, we explore your current and ideal situation. You receive a short trial session to experience Claudia's coaching and provide you with a valuable insight or actionable plan.

Coaching Sessions

During weekly, bi-weekly or monthly business coaching sessions we follow the proven process for business development in the creative and design industry. We track assignments via Trello and collaborate via Miro.

creative business coaching


After a productive period of business coaching, you might prefer to continue your development process by yourself. In the last session, we review results, key insights and define your future strategy.

Advance your creative business or career with expert guidance:

Fill out the qualification form