Take your creative business to the next level.

With the mindset of a designer and the focus of an entrepreneur, Claudia Mayer bridges the gap between creative talent, design and business success. As a specialized business coach for designers, Claudia helps clients take strategic action to achieve professional growth and sustainable success. Through sparring and visual exercises, we clarify your creative business strategy and tackle practical challenges.

Serving the creative industry

Serving the creative industry

Business Coaching is ideal for designers with high ambitions, working in complex environments, and seeking to improve their performance: a higher margin or income, efficient teamwork, bigger budgets or creative freedom.

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Visual, design thinking approach

Claudia brings a fresh perspective with practical insights and sharp ideas to creative and design companies. Her approach is highly interactive and collaborative: co-creating strategy, refining processes, solving operational challenges.

Scope of Service

Positioning, Marketing, Sales

▪ Position your brand wisely based on your strengths, skills and talent
▪ Market your offering in relevant channels and expand your network
▪ Serve your clients by focusing on the value you provide and build relations

Client references

Sonia Vivo
Brand & Motion Designer
London, UK

Matte
Brand Communications
Amsterdam, Netherlands

Studio Chavelli
Design and Lettering Art
New York City, USA
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Rome Business School
Fashion Managem. Master
Rome, Italy
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Van Vlier Media
Media Production
Rijswijk, Netherlands

Katherine Simpson
Design Agency
London, UK

Iwan Kempe
Illustrator, graphic designer
Amsterdam, Netherlands
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Marc Sapetti
Industrial Design Studio
Zug, Switzerland

Katia Plewnia
Leather goods
Utrecht, Netherlands
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Monique Rosalina
Communication & Design
Curaçao, Caribbean

Win new clients and bigger budgets

Claudia Mayer analyzes and strengthens your brand positioning, and makes sure you communicate a convincing message on relevant channels to your target audience. She helps you focus on the value you create for clients by helping them achieve their business goals. Claudia provides a fresh perspective and consults based on her rich expertise collected since 2015.

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Need support in your professional development?

Business Coaching is an individually customized process to maximize your unique strengths, provide new strategies for achieving your desired results and help you transform unproductive behaviour. Claudia guides you trough an efficient marketing and sales process that leads to focus and results. This is achieved within a framework that typically follows the steps below:

creative business coaching - process

creative business coaching

Needs & Goals

Which results would you like to achieve? Which priorities or challenges need attention? Typical needs or goals include branding, client strategy and focus.

Qualification

In order to evaluate if Claudia is the ideal business coach for you please fill out her short qualification form to share your specific goals, expectations, budget and time resources.

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Intake Meeting

After a positive qualification, we explore your current and ideal situation. You receive a short trial session to experience Claudia's coaching and provide you with a valuable insight or actionable plan.

Coaching Sessions

During weekly, bi-weekly or monthly business coaching sessions we follow the proven process for business development in the creative and design industry. We track assignments via Trello and collaborate via Miro.

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Continuation

After a productive period of business coaching, you might prefer to continue your development process by yourself. In the last session, we review results, key insights and define your future strategy.

Ready for action?