Real-life case studies of my creative and design clients

Also check out my recent videos where I share further client case studies and popular questions of Designers and Creatives.


(DUTCH): Hoe zet je als ontwerper jouw onderneming op het juiste spoor?

Creativiteit gaat vaak alle kanten op en daardoor zou je kansen kunnen missen. Bekijk het verhaal van tassen ontwerpster Katia: op speelse wijze middels een brainstorm sessie heeft zij heeft haar strategie bijgestuurd. Op deze manier kon ze van haar inzichten concrete actiepunten definiëren.


How to focus my creative calling?

Situation:  An overwhelmed designer with multiple interests found it difficult to fill all her ideas in only 24 hours per day. She sacrificed her sleeping time to follow her creative calling. When I heard that she felt tired and restless, it was time to get curios and explore deeper. 

Challenge:  When I asked about her professional interests, my client mentioned graphic design, interior design, fashion design, jewelry design as well as passions like minerals/crystals. Lots of creative ideas for all those areas came up, and all required a perfect implementation. 

Findings: After asking some powerful questions, my intuition told me that her creativity and perfection are out of balance. Both seemed to control her, instead of controlling them. Perfection wants to keep us safe, inside our comfort zone. Not allowing any failure and learning, and none at all growth.

Solution: Rather than pushing away both strong voices of creativity/muses and perfection/safety, I invited my client to appreciate their service. By thanking them for keeping us safe and firmly stating that we are aware and ready for growth, we brought them on board and serve her in achieving her business goals. 


How to make my agenda work for me?

Situation: A british Creative has multiple interests: writing, training and speaking; she is fascinated by the intersection of entrepreneurship, creativity and communications. Her busy schedule is filled with intensive language teaching commitments during working hours. It didn't allow her to spend quality time on her authentic passions: writing meaningful content about entrepreneurship and giving speeches and trainings about it.

Challenge: Her balance between income generation and motivation from work was not ideal. At the moment, my client focused all her attention and therefore time to her full-time language teaching commitment, which provided financial safety. However, work time was unpractical (two half-day shifts) and ate up any spare time which was required to write and produce her entrepreneurship book, do regular sports or spend quality with her partner.

Findings: When asking my client about ther current work week schedule, it was obvious that the schedule controlled her instead of her controlling the schedule. Together, we looked at her 'ideal work week' from an unexpected, new perspective. When asking to draw circles of major activities, and then start with the most meaningful one to place it into the schedule, and new possibilities came up. My client defined her ideal working time for language teaching, which provides quality time for her authentic passions. 

Solution: In our virtual coaching session, my client felt relieved, as she gained control over her schedule. She defined her working conditions and will only accept new language students in her ideal time. This small but meaningful change provided a much needed energy shot: "In general I already feel more positive and motivated which in turn means I feel less trapped by my current progress. I feel it was the push I needed to re-arrange my life in a way that really better suits my agendas."


How to express my expectations to my client?

Situation: A client of mine is a talented graphic designer and successfully runs his own company for several years. He recently faced the challenge to communicate his expectations of a new project to his potential project partner and felt unease to take the project forward.

Challenge: In our recent business coaching session I noticed his unconcious barrier to specify what exactly he envisioned for this project. To neglect and go with the flow seemed my clients' preferred option, yet my gut feeling told me to explore deeper.

Findings: Only when calculating his specific resource investment, my client became aware about the opportunity costs that would occur when investing time and money into this new project. The hours he would invest in the new project result in a loss of potential gain from his current clients.

Solution: We created monetary and non-monetary KPI's that serve my client as framework to reflect his gains and review results from the project. The result from our intensive business coaching was a confidence gain for my client by clarifying his expectations and goals - by putting them on paper and quantifying estimates.


How to find my true passion at work?

Situation: A Key Account Manager initially hired me to support her in the next step in her career. When asking about her fulfilment from work, my intuition told me that there was something crucial that needed to be uncovered. 

Challenge: With some creative exercises, we explored her unheard dreams, rooted in her childhood. I invited her to experience them for a day, and explore whether they might be classed as hobbies or potential new career paths. 

Findings: This experience gave her clarity on her professional vision, and empowered her to ask for what she wanted: a salary increase and a sponsored education program, as well as a more creative role in a new project – which by now are all achieved. 

Solution: The real question lies behind the obvious question. If we deeply explore why we do what we do, and how our work and play fulfills us, we get authentic answers. Listening to unheard dreams is a powerful first step, getting into its energy reaveals wisdom for life - at work and at home. 


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